Assignment 2

What is meant by the term Competitive Landscape?

The Competitive Landscape is the process of analyzing direct or indirect competitors to understand their mission, vision, core values, niche market, strengths, and weaknesses

What is User Experience Mapping?

The User Experience Mapping is a strategic process of capturing and analyzing users’ daily experience to identify the problems they currently face. This exercise of mapping builds knowledge through brainstorming for ways that the app could solve those problems.

What is meant by “Kill the Baby”?

Kill the Baby means to eliminate unrelated, inessential or unrealistic ideas that you developed earlier in the ideation process.

What is skeuomorphism?

Skeuomorphism is a user interface design concept that makes elements resemble their real-world counterparts. It provides much-needed affordances that help users instantly understand how an app works.

What steps are included in the “Idea and Design” Process?


  • Research
  • Heuristic and competitive audit
  • Interviews
  • Personas


  • Brainstorm
  • Storyboards
  • Journey map
  • Sitemap


  • Sketches
  • Wireframes
  • Prototypes
  • Usability tests

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